Sep 11, 2018
Dee Sadler talks about “Design Thinking for CFers (10 tips for better apps)” in this episode of the CF Alive Podcast, with host Michaela Light.
Show notes
- Design thinking
- Hands-on UX problem solving, human-centered,
- iterating loop
- Ideating, prototyping, development, usability testing
- Goes well with Agile
- MVP (Minimum Viable Product) vs perfect
- So get user feedback
- Design for future vision and plan vs Frankenstein piecemeal design
- Solving user problems/workflow vs adding features
- User stories
- Business needs + user needs - pain points
- User interviews
- UX > UI
- Keys
- 1. Empathetic
- User avatar(s)/persona(s) and demographics and motivations
- 80/20 focus
- Always be observing (users) in the wild
- 2. Contextual
- You want the user to be aware of where they are in their journey.
- 3. Human
- Friendly, trustworthy, transparent
- 4. Discoverable
- Make things obvious, purposeful and discoverable.
- Fewer buttons, colors
- Clear CTA (Call To Action) on each page
- 5. Intuitive
- Easy to use
- Strong visual hierarchy
- 6. Clear and Concise
- Remove irrelevant information or tools before reaching the user objective — get to the point
- 7. Learnable
- No one wants to use a product that is ridiculously difficult to learn — dumb it down!
- 8. Efficient
- Fast to do tasks. Including on different device
- 9. Delightful
- Using your app is fun and has nice surprises
- 10. Better
- Constant improvement
- Constant usability testing
- 1. Empathetic
- Storming a hill method
- Who = user
- What = user task
- Wow = measurable and time-bound success
- → epics and stories
- Why are you proud to be UX director?
- WWIT to make CF more alive this year?
Mentioned in this episode
- 10 UX Design Fundamentals Developers Should Learn
- Design Thinking — Not Just For Designers
- 11 reasons why a developer should learn design
- Designing for developers
- UX Design for Developers
- The Designer-Developer workflow conference (no longer running, site closed)
- Her podcast D2WC
- CFUnited
Bio
Dee has been in the UX world for 20+ years doing all aspects of User Experience from front-end, visual, interaction, and research. She recently was at IBM Watson Health where she was responsible for the Designers in Cambridge, the Consumer Health pillar and Watson for Genomics. She loves mentoring new UX’ers and is involved with the greater UX community and on the Board of Directors for UXPA LA. Currently a UX Director for Cox Automotive in New York.
Design links